Wednesday, 9 July 2008

The Only 3 ways Create Success for Yourself (Part 2 of 3)

Commissioned Work


By commissioned work, I mean all creative work that the price is agreed before the work is began.


For instance, individual arts projects commissioned by individual collectors or municipal commissions or even if you work for a design agency or other creative business for a wage. Your skills have been bought for a price and you are paid to create a piece of work to fit a particular brief.


Key to success in this area boils down to a few key things.

3 Top Tips for Success


  • Make Sure you have a clear brief - if you fail to establish a clear brief you are setting yourself up to fail before you have even started the project. If you think about it another way your brief contains your criteria of success. If those criteria are vague, then you have little chance of showing the person commissioning you how well you have completed the project. If you are in any doubt at all about any part of the brief - ask!

  • Make sure you manage your clients expectations - your client will have a number of expectations of how they want progress and development of the ongoing project reported. Agree with your client exactly what those expectations are and agree a formal structure that satisfies them totally. There is nothing worse that a client who feels left out of the development process and is constantly badgering you for information or giving conflicting information to other project partners

  • Under promise and over deliver. - a lot of creative people think that they have to big themselves up in order to win a commission and over promise. This is very short term thinking. If you under deliver on a project, you will develop a reputation for this and you will find it far harder to win future projects. It is far more constructive to be conservative in your promises and then find ways to surprise your client with added value on completion of your work.

Part 3 of this series, Creative Expression to follow shortly.

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